It’s a micro-culture where  conventional norms don’t apply. There are three components to this culture:

  1. Settings
  2. Relationships
  3. Process

During the  development of this approach we invented the principles and techniques for abnorming. I had long believed that people’s potential was determined more by the circumstances they found themselves and their motivation than by their innate creativity or intelligence.

I don’t believe that either creativity or intelligence are fixed qualities that have been doled out in rations between us! There are just too many examples of ordinary people accomplishing exceptional things for that explanation to make sense.

Frankly, it is amazing just how much damage the superstitions of special talents, elites and ‘gifted’ people do to the expectations of ordinary men, women and children, who may come to believe that they are inferior.

To return to our theme: how could we create the circumstances where accomplishing the exceptional became the norm?

Taking our first element, settings, we always seek settings that are outside of the norm. We avoid conventional office or focus group facilities with their boardroom/living room set-ups. We favour open spaces that can be configured according to the needs of the project.

Second, relationships are the source of results in the Breakthrough Zone. At least half a day is spent building relationships between people who will go on a journey of discovery together. All of this is missed out in conventional procedures and the results are correspondingly bland.

Process: we have a simple maxim here. We reflect people’s involvement in  personal, social and societal contexts. They have experiences of individual work, small group work and large group sessions. Within this we hand as much of the work as possible to the participants with a clear brief and time to work together as they choose.

You may be starting to gather that I think that many of the conventional ideas about human beings and what happens to them when they get together are simply wrong. To test the validity of any widely promoted idea (like intelligence, creativity, expertise) you need to consider who benefits most from these ideas and include the value of the popular myths in maintaining the status quo.

Each of these ideas, labelled as specialisms or talents appear to limit the potential for the rest of us when compared to the best of us.

Buy the book telling the story of the Breakthrough Zone here: