market research Archives - Langmaid Practice

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How Advertising Works 4: the hook

Roy Langmaid - 17 December 2013 0

Insight & Big Data!

Roy Langmaid - 25 November 2013 0

Technique Tip 2: arguing in groups & its value.

Roy Langmaid - 1 November 2013 0

Video: Mark Earls, “I’ll have what she’s having!”

Roy Langmaid - 5 August 2011 0

New Videos – the Challenge to Market Research from Industry Leaders

Roy Langmaid - 28 June 2011 0

POPULAR POSTS

Mad Myths 3: Brand Laddering

Roy Langmaid - 14 December 2013 0

A ladder is a tool designed to allow you to reach something otherwise unreachable. As a technique, “laddering” as compared to Q&A interviewing is...

Buddhism 5: towards an ethical qualitative research

22 June 2016

Psychology on a Page 12: Behavioural Economics

23 June 2016

Creating Space is THE technique

18 July 2016

Say No to the Extreme Right!

21 June 2016