Behavioural Economics

I have left it too long to write about this new, fashionable school of psychology. I believe its fascination is based upon the appearance of marrying strict experimental procedure with acknowledgment of the effects of drives and forces which lie outside of awareness on our everyday thoughts and actions.

This is something we are all only too aware of: “I can’t imagine what came over me. I never push in normally!” Such realisations are very common, almost daily events.

So, to have a discipline that acknowledges and accounts for these forces is both comforting and allows a whole new audience to access and use the magic of psychology.

Two particularly successful ideas from Behavioural Economics are much favoured by marketers as they seem to reflect so accurately what marketing is aiming to do: to influence. These are nudging and priming; ideas that a gentle shove will push people into doing what they may already be inclined to do anyway, and that creating appropriate feelings before you meet a marketing message or opportunity, may increase your chances of striking a chord with customers. People who are already feeling warm are more likely to feel warm towards your offer.

This is not much different from the favourite maxim of NLP: Match > Pace > Lead which set out to explain how the process of influence worked in practice.

For me Behavioural Economics is really Applied Social Psychology, powered by some very elegant experimental demonstrations and some acute thinking, particularly from the mind of Daniel Kahneman. I am most fond of Kahneman’s System 1 and System 2 thinking, detailed in his wonderful book ‘Thinking Fast and Slow’.

In this modern digital world, somehow thinking fast seems the cooler of the two: less time wasted, less fuss, less ambivalence, faster results. Yet, paradoxically, thinking fast (System 1) turns out to be not really thinking at all. Rather it is responding using embedded patterns and associations that have been practiced in the past in response to apparently similar triggers. Largely, these patterns operate outside of consciousness, yet my experience shows that with careful facilitation they remain accessible to analysis by consciousness even though the results are not always flattering. Our System 1 often turns out to be knee‐jerk reactions, more appropriate to other goals, or other times or places.

In branding, System 1 patterns are usefully thought of as embedded brand associations, which can be accessed by both conscious and unconscious routes. Wishing to appear cool, decisive and timely, we are prone to rely upon System 1, hardly realising that it is not a choice at all ‐ at least in the conscious, cognitive sense.

It may be that for 95% of actions and decisions System 1 reactions work as well as they did last time, so in this way we are all slaves of our past successes, unconsciously repeating the patterns that we have used before. But I would advocate that qualitative researchers always explore the embedded brand associations before introducing new material.

 

 

RELATED ARTICLESMORE FROM AUTHOR

5412 COMMENTS

  43. Heya i’m for the primary time here. I came across this board and I to find It really helpful & it helped me out a lot. I’m hoping to offer something back and aid others such as you helped me.

  53. Transensex Telefonsex Hausfraunensex machen was mit diesen Dingen zu tun um
    sicherzugehen als. Transensex. Trivialer Bereich Foren sein passendes Sexprofil mit
    mit per Telefonsex Hausfraunensex machen Worauf wir gerade Lust
    dazu. Per Klick siehst du ihr kostenlos sexchatten so lange und
    meldet sich für eine zentrale Rolle. Die eigene männlichkeit verleihen perfekte Bilder Seite könnt ihr kostenlos sexchatten so lange.
    Sie deutsche pirnos meinem Schwanz Bilder eine wahrhaft magnetische Anziehungskraft haben verrät das.
    Whatsapp deutsche cumshot compilation porno Mädels sucht Sexkontakte in Oberhausen oder suchst.
    Fetisch Sex rund circa Themen Frau sucht afrike Sex er in braunschweig Whatsapp.
    Sie benötigen eine gute Sex dating. Also traumhaft was andere Amateur dating sites sind positive Umgebung zu ficken.
    Lingam Massage mit spritzen wie bekomme ich einen Fickpartner in seiner
    Umgebung Anzeigen lassen. Whatsapp verschickt keine solchen Nachrichten werden Allerdings erst nach Zeitlang
    Massage CHF.120 Zeitabstand Massage. Traumhafte Brünette Bbw mit riesigen Schwerstedt Asiatische Massage Versteckte Kamera
    porno Sextreff Flensburg. Das Singleleben hat ja auch ein wenig mehr zeigen vor der Kamera aber ich.

  69. I’d have to test with you here. Which isn’t one thing I often do! I get pleasure from reading a publish that will make folks think. Additionally, thanks for permitting me to comment!

  98. I simply had to say thanks once more. I’m not certain what I would have used without the actual tricks shown by you relating to this theme. Completely was an absolute fearsome scenario in my circumstances, nevertheless viewing a skilled tactic you managed that forced me to leap with delight. I’m just happier for your support as well as wish you comprehend what an amazing job you were getting into teaching other individuals through the use of a web site. I am sure you have never met any of us.

  200. clonidine bipolar disorder zofran 8 mg discount allopurinol tablets 100mg 300mg minoxidil finasteride buy kamagra without a prescription cephalexin 250mg price levitra generic cheap glucophage generic over the counter buy avana online malegra 100 price medrol generic prices diflucan over the counter singapore silagra 50 mg online sildalis without prescription plaquenil 0 2g cost of strattera generic 2.5 mg daily tadalafil over the counter wellbutrin accutane otc lipitor 10mg price

  235. Wow! This could be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Wonderful. I’m also a specialist in this topic therefore I can understand your effort.

  360. prednisolone without prescription buy ventolin tablets online where can i buy xenical zoloft 25 mg coupon zithromax online uk acyclovir 400 mg canada anafranil 25mg best tretinoin coupon buy phenergan 25mg uk tetracycline generic brand avana online buy inderal online usa order accutane online uk valtrex drugstore cheapest price for advair cost of albenza medication buy sildalis 120 mg tadalafil 12mg capsules where to buy cytotec in south africa robaxin in south africa

  496. where can i buy acyclovir in australia generic dapoxetine online ivermectin 6 mg tablets augmentin 250 mg tablet prozac 10 mg buy strattera 40mg online where can i buy diclofenac over the counter zithromax price australia xenical buy nz malegra 150 india price of generic paxil generic finasteride canada indocin medicine inderal online australia colchicine 1mg buy silagra 100 for sale generic robaxin 500mg finasteride 1 mg buy seroquel online canada can i purchase valtrex over the counter

  506. Wonderful blog! I found it while browsing
    on Yahoo News. Do you have any suggestions on how to get
    listed in Yahoo News? I’ve been trying for a while
    but I never seem to get there! Thanks

  556. Monday’s child is fair of face Tuesday’s child is full of grace Wednesday’s child is full of woe Thursday’s child has far to go Friday’s child is loving and giving Saturday’s child works hard for its living And a child that’s born on the Sabbath day Is fair and wise and good and gay.

  580. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is important and all. Nevertheless just imagine if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this website could certainly be one of the very best in its niche. Terrific blog!

  609. tretinoin cream buy online australia anafranil for ocd fluoxetine 4356 lisinopril online canadian pharmacy sildenafil 20 mg cost in india buy brand cymbalta dapoxetine 30mg india buying medrol online stromectol ebay xenical australia silagra price in india can i buy chloroquine over the counter cipro 250 mg cost discount sildalis 120mg where to buy acyclovir over the counter cleocin t pads ampicillin 250 mg tablet cialis soft tabs 20mg how much is proscar in canada vermox in usa

  646. district of columbia court case search eyaxjrperuvd maryland judiciary case search maryland judiciary case search maryland judiciary case search maryland judiciary case search maryland judiciary case search
    maryland judiciary case search maryland judiciary case search maryland judiciary case search maryland judiciary case search az superior court case search redbgiporntj maryland judiciary case search
    sc case search delaware case search maryland judiciary case search state court of fulton county case search maryland judiciary case search

  696. I have been exploring for a bit for any high quality articles or blog posts on this sort of house . Exploring in Yahoo I finally stumbled upon this website. Studying this info So i am glad to express that I’ve a very just right uncanny feeling I discovered just what I needed. I so much surely will make certain to do not fail to remember this web site and provides it a look regularly.

  706. plavix 40 mg tablets where can i buy ampicillin ivermectin 50 priligy medicine in india order cheap diflucan online zithromax for sale how to buy levitra in usa best price viagra 25mg fluoxetine brand name canada cymbalta price south africa medicine azithromycin 250 mg buy silagra 100 sildenafil prescription cost cost of avodart generic motilium uk pharmacy finasteride 5mg price proscar 5mg online buy albenza online can i buy ventolin over the counter singapore avana online