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Mad Myths 3: Brand Laddering

Roy Langmaid - 14 December 2013 0

A ladder is a tool designed to allow you to reach something otherwise unreachable. As a technique, “laddering” as compared to Q&A interviewing is...

Buddhism 5: towards an ethical qualitative research

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Psychology on a Page 12: Behavioural Economics

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Creating Space is THE technique

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Say No to the Extreme Right!

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