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Sunday, August 1, 2021

OPINION

Psychology of Brexit: 1

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Generalisation, Deletion and Distortion I am starting to make the best of Brexit as a teaching aid in social psychology. We can see many important...

A Disaster Called Brexit: 1

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This post originates from 2016: written a few weeks after that referendum. See how it strikes you today, in July 2021. Brexit is a form...

Psychology of Brexit No. 2

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"Leaver Brands Delisted by Tesco" shown in the picture above. I have noticed that Otto Rank's thoughts about the fundamental directions of motivation are very...

PSYCHOLOGY ON A PAGE

Fun with Freud

Psychology on a Page 1: Freud

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Each of the layers of Freud’s three-part system is derived from different sources. The Id is the container of biological and species history – embodied...

Psychology on a Page 7 – Carl Rogers

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Carl Roger's theory of the self is humanistic and phenomenological. However, in spite of a ‘New Age’ fascination with Rogers, his work is neither...

PERCEPTION MODEL

ABOUT

Insight is the holy grail for any breakthrough – or for trying to make sense of life. This website brings you the best of my discoveries from 50 years seeking insight for both commercial and public organisations. It is free to use in the hope that it will inform and inspire fellow insight–seekers.

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PHENOMENOLOGICAL METHOD

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VIDEOS

TIPS

Technique Tip 10: Expressing Unmet Needs

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I am amazed that we did this work 20 years ago. And in spite of thousands of pages since then in the marketing press...

Testing Creative Work 2: Reverse Design

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Given our growing knowledge of the role and influence of unconscious processes in reactions to advertising and the poverty of our technique for exploring...

MAD MYTHS

Populism’s hidden menace

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What are the people in this clip actually celebrating? We now know that it wasn't the beginnings of...

Mad Myth 1 : how many of them actually said that?

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Where shall I start? This is one of the most common misunderstandings of qualitative procedures. It tells...

Mad Myths 3: Brand Laddering

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A ladder is a tool designed to allow you to reach something otherwise unreachable. As a technique,...