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Sunday, January 17, 2021

OPINION

Psychology of Brexit: 4

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The Ego and Mechanisms of Defence Have you noticed that in spite of a 25% devaluation since March, repeated warnings about a slow down &...

Psychology of Brexit No. 3

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"Leaver Brands Delisted by Tesco" shown in the picture above. Over the years of making contact with customers, I have noticed that Otto Rank's thoughts...

Psychology of Brexit: 1

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This post is from 2016: written a few weeks after that referendum. See how it strikes you today, in September 2020. Divorce is Painful, Destructive,...

PSYCHOLOGY ON A PAGE

Fun with Freud

Psychology on a Page 6: NLP

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The cartoon shows the three Primary Representation Systems from NLP; vision, hearing and feeling. The arrows indicate the direction of eye movements that alert...

Psychology On A Page 2: Jung

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Jung was the most spiritual of the great psychologists. For him, the unconscious was like a deep, vast sea upon which we are all...

PERCEPTION MODEL

ABOUT

Insight is the holy grail for any breakthrough – or for trying to make sense of life. This website brings you the best of my discoveries from 50 years seeking insight for both commercial and public organisations. It is free to use in the hope that it will inform and inspire fellow insight–seekers.

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PHENOMENOLOGICAL METHOD

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VIDEOS

TIPS

Technique Tip 10: Expressing Unmet Needs

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I am amazed that we did this work 20 years ago. And in spite of thousands of pages since then in the marketing press...

Testing Creative Work 2: Reverse Design

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Given our growing knowledge of the role and influence of unconscious processes in reactions to advertising and the poverty of our technique for exploring...

MAD MYTHS

Populism’s hidden menace

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What are the people in this clip actually celebrating? We now know that it wasn't the beginnings of...

Mad Myth 1 : how many of them actually said that?

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Where shall I start? This is one of the most common misunderstandings of qualitative procedures. It tells...

Mad Myths 3: Brand Laddering

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The cartoon here from Tom Fishburne would be simply funny if it did not remind me of...