Wendy’s wonderfully clear and intriguing introduction to Behavioural Economics. Well worth a view!
You will find a link to Wendy’s site on the right hand side of this page. I will be publishing my own take on Behavioural Economics during the next weeks.
The second major re-edit for the website. This is the complete session from the MRS Brand Research conference, June 9, 2011 featuring Rory Sutherland, Mark Earls and Phil Barden. I am trying to make Phil’s talk available on the site too. Will keep you posted. Enjoy the session, it runs for 34 minutes. For anyone who preferred the two-part edit for any reasons, I still have copies if you want them.