Mark Earl’s excellent talk to the MRS on his new book ‘I’ll have what she’s having’ is now up on the site. Mark’s perspective adds a piece to the jigsaw of consumer psychology that has long been ignored. [video_lightbox_youtube video_id=”7kaHMIoOCtM” width=”640″ height=”480″ auto_thumb=”1″]
I fully support Marks’ resurrection of the importance of the social and I include a paper (pdf below) we wrote about the need for Large Group (alongside individual and small group) work in 2003. The paper was lucky enough to win the David Winton prize for the best new thinking in market research. It was based on 12 years practice of large group work in a process we called Big Talk, and took account of the fact that we are influenced not only by our inner states and our immediate group but also by the larger group or society. the Download form is below.
You cannot get a realistic perception of the factors that shape our behaviour without considering all three of these domains: self, others, society. That large group approach – featuring as it did, both staff and customers – has been renamed co-creation by the current generation of researchers.