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You’re supposed to learn with Lego and I guess I did!

I must have noticed this message from Lego back in 1971 and been struck by it.

“To Parents

The urge to create is equally strong in all children. Boys and girls. It’s imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A doll’s house or a spaceship. A lot of boys like doll’s houses. They’re more human than spaceships. A lot of girls prefer spaceships. They’re more exciting than doll’s houses.
The most important thing is to put the right material in their hands and let them create whatever appeals to them.”

And that is exactly what we do with Imagibuilding. It chimes with Dawkin’s reminder to us that the human mind has the capacity for foresight; as best we know the only thing on earth that has!

So, we put ordinary everyday materials into people’s hands and give them a brief to build something that turns them on. Then we give them enough time and get out of their way.

To overcome the fact that these people are often strangers, we prime them with some early successes in creating together via a series of warm ups.

If you really want to know what your customers want, what they dream of, this is the best way to find out.

For those of you who were at the remarkable creativity sessions at the MRS on Friday 14th November 2014, I will be posting the movies from that session shortly. Let me know if you have any objections to being on the Web!

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As a psychologist, psychotherapist and research practitioner of 40 years, I've had the benefit of the experiences of more than 100,000 people around the world. They've talked about their daily lives, hopes, fears, ambitions and needs. These experiences have helped me to contribute to innovations from Beds in Business and the Fast Track for airlines to television drama and online communities. Specialties:Large groups, facilitation, application of psychological theories to commercial issues