Although I am the storyteller, the story is not mine alone. It is born from the thousands of people who have given me their time, their opinions and their feelings across 29 countries in nearly 40 years – on topics ranging from toothpaste to athlete’s foot, from tax dodging to thoughts of dying.
Without them, I could not have honed my craft, such as it is, and I would not have had the privilege of watching them uncover insight and the impact it had upon them.
From windy wet nights in Northern Cities, to sunny days in Singapore and Sydney I have gigged again and again. I have never missed a group or an interview, although I once was swept off my feet by the power of the wind in a snowstorm in Edinburgh, carrying an art-bag which acted as a sail to lift me into the air. Another time I left the results on the train and cowered for days wondering whether to come clean or hightail it to the badlands. One night in Bristol I listened to a woman tell a rapt group her recipe for roast Badger. I hope you don’t want it; I have forgotten everything except the unusual fact that it contained Flora margarine – the proper subject of the discussion.
This is my first blog and the very first post. Over the coming weeks I will do my best to share with you what I have learned in all those years and hope you will join me in talking about these matters, sharing your own tips or advice and creating a community among those of us who form the frontline of the insight business.
Every week I will post a new video, talking about some of the topics that matter most to me. I will also accompany these with pdfs of the text and slides so that you can use them for study or in projects or contact me about them if you want to. Nearly all of this is original material as far as I know.
Each week will follow a similar structure. I’ll tell you more about that soon. I hope you enjoy the Blog and look forward to hearing from you…