Many of us like to think we can read people – and that an advantage of face to face work is that you can see the colour of their eyes – or at least their body language. In my view this is not a simple matter. There are advantages to being present with people but they, like most other ‘truths’, are spoiled by generalisations, distortions and deletions.
If you download the pdf below from the New Scientist, you’ll see that it’s not as easy to read body language as we like to think. Much of our certainty about others is driven by the need to reduce our uncertainty about ourselves – and so we look for closure & simple interpretations and drive these with generalisations.
No, you must be prepared to spend time with your informants in a way that allows them to unfold & emerge before you, only then can you calibrate the weight and significance of their words and gestures – and this matters whether you are F2F or online.
Too much rush will increase your own doubt and uncertainty and lead you to jump to conclusions. It is wholly uncertain that these will predict behaviour.