Tuesday 23 August 2011
Action Techniques 1: Tantrum – an innovation exercise
This is the first in a series of videos that show more dynamic (active & expressive) techniques in action. On our Advanced Qualitative Course you can find out how & when and how to set up Tantrum and other Action Techniques in a group session.
Clearly, it is not easy to do this kind of thing in a crowded, over-furnished fake sitting room, such as you find in the typical viewing facility or recruiters home. But if you have chosen a setting for your group that will allow more expressive, free-form work, this is a wonderful exercise for unleashing desires…often revealing deep unmet needs.
The exercise in the film took place among a group of 70 participants and as you can see, everyone is having a go in their own way. It was this exercise that produced the unreasonable desire to “travel the whole journey on a magic carpet, or failing that, in a bed.” The project was British Airway’s 21st Century Flying innovation workshop, involving passengers and staff.
In 1997 this seemed impossible, but now you can take a comfortable limo to the airport with Virgin Upper Class, not quite a bed but the next best thing and nearly every major airline has fully flat beds in business class. Unthinkable at the time, but Tantrum helped it emerge into the world!
I am very proud of the difference that these innovations have made to countless journeys.
Posted by roy at 9:33 am. No comments
Qualitative work was founded on the idea of making contact with people in greater depth. This website contains ideas, tips and techniques on how to do that well. It also contains things that I feel passionately about which affect our daily lives!
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