Wednesday 19 September 2012
The Bristol Workshop
Great Workshop session with Bristol members of MRS last night. I was particularly impressed by their creativity in expressing the way they felt about a huge brand. We had five different groups, each one producing a unique piece of expressive work about the Apple brand. Well done everyone and thanks for taking it on!
An interesting question came up in our Q&A at the workshop. It was along the lines of ‘can you do these sorts of action techniques and improvisations with elderly/older people?’ Inevitably the answer is somewhat dependent on the level of physical & mental mobility of your group, but as Liam Neeson said on Wossy’s show last week, ‘Sixty is the new forty’. We are increasingly in the presence of an older group who are determined to remain competent, able participants in every aspect of life and we need to avoid patronising such a group – they will be more and more important as consumers.
It is also possible to allow the group to develop its own level of speed/mobility and to do workshop exercises ‘their way’ and we should encourage this.
Having said all this, I have done some work with the over eighties and unsurprisingly the variance in mobility and energy was very noticeable in this group. I await a chance to work with the over 65’s if there are any interested parties out there!
Although it was a long drive for a two hour workshop, I thoroughly enjoyed meeting the members in Bristol and I think we had a lively session. My thanks to John Bizzell at the MRS for making it happen, and to Ian Nuckold at the local level for his part in it.
Posted by roy at 10:18 am. No comments
Qualitative work was founded on the idea of making contact with people in greater depth. This website contains ideas, tips and techniques on how to do that well. It also contains things that I feel passionately about which affect our daily lives!
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