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Wednesday, January 16, 2019
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Using Archetypes in Marketing

Archetypes etc Over time lots of people have asked me about archetypes and their use in marketing. I am not a Jungian specialist - which...

Innovating with passengers and staff for Singapore Airlines

Please click on the thumbnail to watch the video. You will be invited to download the video in the Lightbox screen. As my innovation work...

Body Language – what the science says

Many of us like to think we can read people - and that an advantage of face to face work is that you...

Will that Gizmo make you happy?

The UK leads the world at using new technology in everyday life. No other country buys as much online or downloads as much data...

Power of Trauma

Showing death in life, Gillian Anderson's Miss Haversham in BBC's last production of Great Expectations was a compelling reminder of the power of trauma...

Hello there!

I get a bit tired of seeing folk laying claim to Big Talk! The first one actually happened in 1991. After many years of experience...

Inequality: the Tipping Point Draws Nearer?

Inequality and its consequences has been a subject of this blog for two years. The issue and its contribution to human suffering is what...

A Facilitator’s Bible!

For facilitators here is a model that really helps both to understand what's happening and to diagnose what's going wrong. For me this model is...
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Roy on Leadership in today’s world

A few months ago I was invited to put together a training that focused on the personal qualities that make a great leader. Here...

Action Techniques with the Elderly?

An interesting question came up in a Q&A at a workshop. It was along the lines of ‘can you do these sorts of action...

Two Interesting New Books

There are a couple of new books around that are of interest. The first includes a very complimentary account by an LSE Professor on...
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Stop Labelling Children

There is no clearer example of the negative consequences of our need for labels, segmentation and fixes than the current epidemic of diagnosing children...

He who forgets history…

...is destined to repeat it. Does this look familiar? Probably not. But this is the cleaned up version of the Golden Dawn logo. If you...

Your friendly Bobby? I don’t think so…

Deaths due to Negligence? Ninety-six Liverpool supporters died in a human crush at Sheffield Wednesday's Hillsborough stadium on April 15, 1989, during the start of...

Choice as an Expression of Identity

Ask for a cup of coffee in Starbucks and you’ll face a seemingly infinite number of choices: tall, soy, java chip frappuccino, extra-hot, half-caf....

Breakthrough Psychology – a Primer

The triangle on the left reminds me that when we start out to create a breakthrough we are likely to feel a sense of...

The One Who Woke Up

The Second in Our Series on Overcoming Avoidance as a Route to Clarity and Peace of  Mind. According to legend, the Buddha was born Siddharta...

Anything You Resist Persists…

I’ve tried for years to explain the idea that resistance ensures persistence. I am indebted to the brilliant Oliver Burkeman* for bringing to my...

Kelly Hicks & Talk for Health

The photo is of Kelly Hicks, Social Worker of the Year. I post it because Kelly, based in Darlington, recently sponsored Nicky's Talk for...

The death of qual? I think not!

Click on the Thumbnail to see the film. Doubts about qualitative research in its traditional forms continue to gather pace. Here, in a cutely executed...

My New Paper on Depth Work

This week I want to offer you a copy of my latest paper, published in the International Journal of Market Research, Volume 54, Issue...

The seeds of Facism – not just in Greece!

Another reason to dispense with Jeremy Hunt and his pal Iain Duncan Smith is their ill-informed prejudice against the poor. Hunt argued before the...

Welcome to A New Serfdom!

Veiled beneath the tricks and clicks of smartphones and technology, more and more people across the world are recognising that these technologies are being...

Eat, Sleep, Click

There's something a bit unnerving about this image. These two are on the phone to each other, one metre apart, but judging by what...

Why the Wealth Gap Matters to Us All!

I try to build bridges between the best of empirical studies and what I notice in the world. If you have followed this site...

Behavioural Economics is Exciting – but you won’t meet many people there!

Do you think it will work? Will Homer be nudged into eating healthy? It was great to sit and talk with Robert Bain from Research...

Extraordinary Television through Ordinary Eyes!

An extraordinary account of the sinking of the Costa Concordia on Channel 4. The whole story was told through videos taken on smartphones by...

Re-energising the group!

We've all been there: the evening is late, the second group is halfway through and the energy is gone. Both the moderator and the...

Qualities that Work About You

Please click on the thumbnail to play movie. This is our first movie from the recent Facilitation workshop pilots. Here we can see participants receiving...

Psychology on a Page 11: Psychodrama – the basis of action techniques

“The word is not the route to the psyche.  In the beginning was not the word, but the act." Jacob Moreno is the founder...

Kicking the Cripples

It isn't that I think that scrounging, lying or cheating are alright. They are not. However, attacks on the disabled are not alright either. There...

Top Tips for Moderators 12: Three Golden Rules

If you have done a lot of focus groups you will have developed your own style or way of working. What was once a ...

Consumer Motivation in a Page

My model is derived from the ideas of Otto Rank + years of experience in working with people on perceptions, thoughts, feelings and behaviour. From...

Nudging Yourself Thin!

Can You Nudge Yourself Thin? It’s that diet time of year. Being on a diet myself, I know what a lot of determination and focus...

Reconnecting the Prime Minister

Whatever you think of Tony Blair, in terms of technique the work we did for him in 2005 was a unique piece of insight...
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Working with the Unconscious Mind

Taking a view that the unconscious is much nearer the surface, much more present in our everyday. This workshop shows insight workers how to...

A Charter for Breakthrough Psychology

A Charter for Breakthrough Psychology Here are the some key principles of this approach. You will be taught how to apply these during our workshops...

Breakthrough Psychology

The short film linked below introduces some of the key ideas in Breakthrough Psychology. Shot during a pilot session with six attendees, you can get...

Action Techniques 3: Imagibuild

Among the more advanced of the Action Techniques (along with expressing Spirit or Essence), the Imagibuild gives everyone an opportunity to contribute in a...

Psychology on a Page 10: Fromm

Treat yourself to a book by this eloquent and deeply human man! His contribution was primarily as a thinker - drawing together political (Marx),...

Let’s go Shopping…

Such has been this government's assault on the poor & vulnerable that I have felt ashamed to shop in premium shops or carry such...

Action Techniques 2: Blindfold Game

In the second video on Action Techniques we show the ‘Blindfold Game’. This is a customer service exercise. The point is that even in the...

Action Techniques 4: Tantrum

The video below shows an action technique as it happened. On our Advanced Qualitative Course you can find out how & when and how...

Inequality – the evidence

While the new rich make their way offshore with their booty, leaving the rest of us dangling in uncertainty and alarm, here is some...

Riots 2: the role of inequality

Thank you, to the more than two thousand of you who have read my post on the riots and my view of where they...

The Riots: lest we forget!

I’m sorry, I just don’t buy that some elements of our society are sick, while everyone else is OK. Let’s think about what happened in...
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Behavioural Economics – the New Answers?

Ever since the 1960’s people have worried about the validity of qualitative research. For a long time those worries turned on the reliability of...

Video: Wendy Gordon on Behavioural Economics

Wendy's wonderfully clear and intriguing introduction to Behavioural Economics. Well worth a view! My own position is slightly different. While I am a huge supporter...

Video: Mark Earls, “I’ll have what she’s having!”

Here is Mark's entire talk from the MRS Brand Research conference in June 2011. He introduces the key idea from his new book and...

Video: Shaun Woodward on brands and politics

Miraculously YouTube has allowed me to post videos of more than 15 minutes length. So over the next few days I will re-organise those...

The Downfall of Focus Groups

I have not published this in my video slider at the top of the page because some of you will have seen it and...

Top Tip No 6: Gossip More!

            What do people do when they put aside their professional roles? What do you and your mates do on the way home from a...

New Videos – the Challenge to Market Research from Industry Leaders

I am very excited about the new movies arriving on the site! In addition to Shaun’s original take on political brands and the Tories...

Video: Trouble at the Beeb?

Auntie lost her way on this day. Ever since they stopped challenging politicians after the Andrew Gilligan affair, I have been worried that the...

Slide show + talk on Co creation

http://www.slideshare.net/roylangmaid/roy-co-creation-talk-slides For those interested in the growing use of co-creation, I can genuinely claim to be one of the originators of this method. Since 1991...

Top Tip 5: Don’t Probe!

My tip today is: don’t probe or pressurize people to provide reasons or justifications. They’ll just make stuff up to satisfy you. This is...
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Roy on Boredom

One of the things I see most often is the need to see reality and tell the truth about it. There is enough pretending...
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Roy on Insight

A opener on insight. Talking about 4 paths to insight that I have found fruitful. This is the central topic of the site and...
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Roy on Breakthrough Psychology

Now we focus in on the heart of breakthrough psychology, the idea of abnorming - born out of my eventual realisation that no theory,...
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Roy on Working In Depth

This fourth video starts to tackle the conditions needed for creating depth in contact with people. It is in my view an illusion that...

Psychology of the Royal Wedding: things to watch out for!

The first thing to say is thank God for the extra holiday - and you don't need to feel obliged for a moment to...
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Tony Blair using the Relationship Triangle

It's not very often that your work gets used directly at a National Level. Here is one rare example. In 2004/5 we were asked...

The Relationship Triangle:

If you register at the bottom of this post you'll be sent a link to download a pdf of the Relationship Triangle. This is...
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Introducing Roy Langmaid’s Blog

Although I am the storyteller, the story is not mine alone. It is born from the thousands of people who have given me their...

Psychology on a Page 5: Adler

Adler was a contemporary of Freud, departing with him, like Jung, over the primacy of the sexual drive. All three were drive theorists –...

Psychology on a Page 4: Behaviourism

Behaviourism My department of psychology was, in 1967, like many others, in the grip of the influence of Behaviourism (Watson & Skinner) and Learning Theory...

Psychology on a Page 3: TA

Transactional Analysis (TA): Throughout my early career I became something of a specialist in advertising development research: the kind of project where you take a...

Psychology On A Page 2: Jung

Jung was the most spiritual of the great psychologists. For him, the unconscious was like a deep, vast sea upon which we are all...

Psychology on a Page 1: Freud

Each of the layers of Freud’s three-part system is derived from different sources. The Id is the container of biological and species history – embodied...

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Mad Myths 3: Brand Laddering

The cartoon here from Tom Fishburne would be simply funny if it did not remind me of so many of my own and other's...

If Remain had won…