Friday 13 April 2012
Behavioural Economics is Exciting – but you won’t meet many people there!
In the May issue of the International Journal of Market Research I explore this issue in more detail, lamenting the rise of ‘scientism’ or pseudo-science and its invidious effect on our practice. Have a read of the article if you will – and post a comment!
Posted by roy at 3:06 pm. No comments
Qualitative work was founded on the idea of making contact with people in greater depth. This website contains ideas, tips and techniques on how to do that well. It also contains things that I feel passionately about which affect our daily lives!
Read more about
Homepage Slider (22)