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Thursday, May 25, 2017

The New UK?

Welcome to the Old People's Home, the New UK! Why are those who voted Leave so convinced of their wisdom, even though it is proving...

Trouble with Democracy?

Two thousand five hundred years ago, Plato described Democracy as the worst form of Government excepting only Tyranny. He also suggests that each form...

Geddouta my Way!

I started to write about the growing level of inequality in our country in 2011, shortly after reading Wilkinson and Pickett's 'The Spirit Level'....

Threat as a Negotiating Tactic

We have been repeatedly told that May cannot reveal her hand prior to the negotiations with the EU. Yet straight away we see that...

Deal or No Deal?

It would be somehow fitting to have Noel Edmonds as referee in the forthcoming barney between Davis et al and the EU. There is...

Shooting Ourselves in the Foot.

Why are we Shooting Ourselves in the Foot? You may not know it, but 9 out of 10 poorest regions in the Northern EU are...

Psychology of Brexit: the defence against reason

Splitting and its partner, projection, were a central part of Melanie Klein's version of psychological processes. Put simply, if we experience intolerable feelings, especially...

Who’s Running Britain Now?

Update 15 January 2017. For anyone directed here from Facebook or Twitter, here is your pdf on Regression Progression Reparation.doc Dad's Army of course. If you think...

Our Method

For any question about method, here's what I suggest. Tell them your methods are based in the best and established theories and techniques for...

The Magnificent 7: the only questions you need!

I have been covering the subjects of subjective experience and the phenomenological method. My aim is to enrich your ability to make contact...

Barriers to Understanding

The analysis of our national behaviour using Maslow's hierarchy, posted yesterday, is relatively straightforward: it suggests that the reasons for our 'Leave' decision are...

Maslow, the Shire and Brexit

We have reached a point where no simplistic explanation sheds much light on our present situation. Old themes, like party, prosperity, region or class...

Authoritarianism – the secret ingredient in Trump & Brexit

The American media, over the past year, has been trying to work out something of a mystery: why is the Republican electorate supporting a...

Celebrity – the Making of A President

Do not underestimate the importance of celebrity. Particularly if your identity is under threat because the touchstones, rituals and group membership through which you...

Psychology of Brexit 5: Projection

In crisis lies opportunity. And so too with Brexit. This series of events gives me a chance to explain one of the most fundamental...

Effect of High Court on £.

"Today this country faces a crisis as grave as anything since the dark days when Churchill vowed we would fight them on the beaches." Trumpeted...

Want Revenge? Be sure to dig two graves.

I cannot claim authorship of this post, it was written largely by Eric Kaufmann Professor of Politics at Birkbeck College, University of London. His...

Psychology of Brexit: 4

The Ego and Mechanisms of Defence Have you noticed that in spite of a 20% devaluation since June, repeated warnings about a slow down &...

Psychology of Brexit No. 3

"Leaver Brands Delisted by Tesco" shown in the picture above. Over the years of making contact with customers, I have noticed that Otto Rank's thoughts...

Psychology of Brexit: 2

Generalisation, Deletion and Distortion I am starting to make the best of Brexit as a teaching aid in social psychology. We can see many important...
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Psychology of Brexit: 1

Divorce is Painful, Destructive, Angry & Absurd - and full of Attribution Errors I wonder how many of those 'guiding' us in these negotiations have...

WAKE UP, please!

Today is World Mental Health Day. Will someone from among our leaders please wake up to the insanity abroad in our country? Currency markets have...

Darkness Pretending to Be Dawn

My jaw drops further each day as I experience my country becoming a place I don't recognise. I am dismayed as I watch the...

Mindframes: A tour de force from Wendy G

Hear Wendy talking about her fantastic new book by clicking on this item for a link: Wendy and Judy interview from AQR  
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Technique Tip 10: Expressing Unmet Needs

I am amazed that we did this work 20 years ago. And in spite of thousands of pages since then in the marketing press...

10% price rise in fuel so far this year

In case you don't drive or have been preoccupied with other things, here is a price check on the rise in petrol prices so...

Turkeys squabble over Christmas

Over the next two years, Britain will be remade by a government with a working majority of 12. This new country that is being...

How we Select

Tradition suggests that the left is ideological, driven by theories and ideas, while the right is practical, pragmatic, even functional. Supposedly the left does...

Asking the Wrong Questions

Have we forgotten how to live? Our view of reality is determined by our perceptual biases. We see a world coloured by the way we...

Blame the Other Guy!

In a prescient book in 2011, 'Europe, the Grand Illusion', Tony Judt suggested that the EU was making economic promises to its member states...

Theresa’s Credibility

"You can't know where you're going until you know where you've been."* On 13th July, 2016,Theresa May told us where we're going: "...we believe in the...

Choosing A Psychology!

You cannot know beforehand which type of psychology will throw the most light on your investigation. You may need both to answer both 'how'...

The Alarming Rise of Racism in Europe

The image shows the position of the British political parties in the post-Brexit landscape. I have redrafted the UK situation from a pan-European study...
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Free Talk for Health Course: ‘All Man’ in November

These days it's better known that men need to talk when the going gets tough. And that talking can be tough too. If you've...

16 millions missing in UK!

Have you wondered what happened to the 48% who voted Remain? Who were they? Where are their views currently represented, discussed, reported or analysed...
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Populism’s hidden menace

What are the people in this clip actually celebrating? We now know that it wasn't the beginnings of a vision or a plan. Farage resigned...

Populism explored

You may or may not be attracted to Populism. But, whatever your personal position, its important to understand the new game in town, its...

Brexit, the irony…

In truth the scale of the Brexit exercise is not one which Parliament can cope with. It cannot possibly hope to scrutinise the huge...

Controlled Brexit

Shortly after June 24 Alex Goodman sought my help in devising a series of workshops to run across the UK on the wishes of...

Brexit Deeper Themes

"Brexit means Brexit" said our bold new PM in June. Two months later we still don't have a clue what that means. In the...

Brexit: an Update on ‘Progress’

We quickly found out that we didn't have a plan. Nobody did. And we still don't: http://www.theguardian.com/politics/2016/aug/16/brexit-weekly-briefing-westminsters-lack-plan-leads-turf-war As any competent organisational psychologist could tell our 'leaders'...

Listening?

Whoever built this image didn't follow the Dalai Lama's advice very closely. Spot the missing word! Embarrassing for someone...

All Man?

I am very proud to be facilitating Talk for Health's first 'men only' programme, along with John Isitt and Diego Vitali in November. More...

This is not an Exit: it’s Divorce!

Brexit: the psycho-social picture. So far the media focus has been on economics. And as often with catchy sound-bites, the term Brexit has become what...

Brexit…what’s that?

We quickly found out that we didn't have a plan. Nobody did. We were about to embark on the biggest political project of the last...

Why are we SO online?

Because it's commonplace, everyday behaviour is seen as normal and this description cloaks the fact that it is so revealing of our deeper motivations!...
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Group Dynamics 3: Pairing

This third basic assumption that the group adopts, called Pairing, is when two members of the group are attracted - or repulsed - by...

Lord Roy?

Lord Roy. It has a certain ring to it, I’m sure you’ll agree. Well I think so, and now reading about Cameron’s latest honours list,...

The Trend of Our Times

We live longer, have better healthcare (see improving cancer survival rates for example, here: cancer survival rates improve), less crime, are more prosperous, more...
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Fight or Flight – Group Dynamics 2

In this film we explore those two old chestnuts, the dominant or silent respondent. Here we treat these as problems of dynamics rather than personalities,...
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Basic Assumptions & the Dependent Group

The First of three films on that poorly understood area, group dynamics, the invisible forces that shape and influence all groups, from focus groups...

A Quiz – Find your Secret System 1

While Kahneman presents compelling evidence for the existence of Systems 1 & 2, he doesn't say much about how System 1 gets made in...

Brexit means Brexit?

"Brexit means Brexit", says our new PM, creating a meme I must have seen 50 times already. Forgetting the tautology, what has she actually done?...
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Creating Space is THE technique

Not being a TV man, I didn't think about costumes or appearance as I put together the sections of this movie. I seem to become...

I was reminded of Kipling's words when just a few minutes after this sighting of rubbish in the street we were seated in the...

The Poisoned Chalice

So, the government’s lawyers claim that Brexit can be started without a vote in Parliament, even though the referendum had only advisory status. Why...

At Last the English Are Their Own Masters!

Charlie Hebdo nails it. There he is on the khazi, newspaper in hand, adrift on a tiny island in the middle of nowhere. Even...

Shop & You Will Drop: Buddhism 3

The incredible Banksy often nails uncomfortable aspects of our lives. Buddhism too, points out that there are consequences of our actions. To explore those...

Room at the Top, Not!

I am not an economist but I can do arithmetic! So far our currency has lost 13% against the US$. That means that all...

Be Angry and Act. Now!

I was shocked and now, a week since the vote, feel as if I have awakened from a dream. I was one of those...

If Remain had won…

Would I have expected us to stay in Europe if my side had won 52% rather than 48%? By golly, I would. ‘We have...

Psychology 101 for Qualitative Research

1. Conventional psychology with its obsession with measurement is a fundamentally dishonest endeavour, purporting to study human beings, there is little mention of key...

Why We Voted Leave – the Statistics

I have argued already that those who have less, comparing themselves with so many who have more, said 'enough, whatever else happens, we want...

Why we voted ‘Leave’

I feel angry, let down, bruised, pessimistic and bitter. Not good. But is there anything behind these feelings other than the fact that it didn’t...

My Experience of Re-organisations

I have been blogging for five years now about the costs of inequality in our social fabric. Now that cost is about to turn...
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Won’t get Fooled Again…

"Meet the new boss, same as the old boss." wrote Pete Townshend in the Who classic. So how did it come to pass that more...

Rising Prices?

Just watched Farage's extraordinary speech to the EU in Brussels. Speaking as if he were representing the UK, when only 36% voted for Brexit...

Where is the Wisdom of the Crowd Now?

The trouble is we were not estimating the weight of a cow in the referendum. Where is the Wisdom of Crowds now? James Surowiecki the...

Boris is our Trump!

I confess to sitting around feeling smug about Donald Trump. That could never happen here, I thought. But now it has: have a look at...
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Ask a silly question…

Not only was the question the wrong one, it failed to address the issue that really underlies Divided Britain. It is this: the average...

A bit heartbroken this morning.

I feel shocked and disappointed. My wife is in tears. My family in Scotland all voted remain - as did my beloved home town....

Psychology on a Page 12: Behavioural Economics

Behavioural Economics I have left it too long to write about this new, fashionable school of psychology. I believe its fascination is based upon...

Taking the Group Seriously 2

Is a family real? Of course it is. Is it more than a collection of individuals? Of course it is – and might be offended if you...

Mad Myth 1 : how many of them actually said that?

Where shall I start? This is one of the most common misunderstandings of qualitative procedures. It tells both of the quantitative (how much, how...

Buddhism 5: towards an ethical qualitative research

A few days ago, I posted about phenomenology and the importance of the study of Subjective Experience . In that post I referred to...

HOW DO WE ANALYSE QUALITATIVE RESEARCH?

HOW DO WE ANALYSE QUALITATIVE RESEARCH? To RECAP: Qualitative research is the study of subjective experience . There are five elements or components of ,...

Say No to the Extreme Right!

https://www.theguardian.com/commentisfree/2016/jun/18/eu-referendum-vote-leave-campaign-poisonous?CMP=share_btn_fb Loved this piece when I saw it in the Observer. I resonate with Nick's outrage. What idiots pandering to Right Wing UKIP-ish elements ever...

The Eternal Optimism of the Advertising Mind

Most of modern marketing is concerned with portraying the avoidance of suffering, what I call 'the eternal optimism of the advertising mind' - usually...

My Moral Code!

It seemed to me that if I was to spend a working life involved with marketing, then I could not be content simply to...
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Do what I say or violence is the next step!

Some people can't wait for the poll, violence is breaking out around Brexit already. This is not the first time, nor the last, that a...

Brexit: the real cause of our woes?

Many theories about the hierarchy in society start with an assumption that inequality is somehow a natural state of affairs and beneficial to us....

Buddhism 4: Less is More

Does it seem after a few lengthy posts that this Buddhism stuff is complicated?  Well, it isn’t. Any worthwhile analysis of the nature of...

Buddhism 3: method & topic guide

If you remember, the purpose of living an informed life is to understand that which must be fully understood, according to the Buddha. And...

Buddhism is Qualitative Research 2

My second piece on Buddhism takes a light hearted look at Buddha's words and how these are updated in marketing speak. How can I say...

Tied in nots: the new bureaucracy

‘Go To Our Website’ it says. I want to get rid of some disused furniture. A bed which we no longer need. After trying to...

Buddhism and Qualitative Research 1

I published the Italicised text below more than two years ago. I am glad to say that since them we have made huge progress...

Skateboarding in Suits?

It's the latest thing, BusinessBoarding. Are you In? In the past twenty minutes I have replied to two texts, sent a third, looked at 5 emails,...
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Blood on the Air…

A breakthrough campaign in the sanitary protection area. The work features the very thing usually hidden and avoided in marketing about periods: blood. It...

The Road Narrows…

Muhammad Ali died this weekend. He was 74. Only four years older than me. What is my experience of life in these later years? I...

The Growing Cost of Individualism

When there is a big trend, eventually everyone wants a part of it. Such has been the effect of the trend from Dependency (a...

Loneliness

I am so proud of her! Who, you ask? Not the lady in the picture but my wife Nicky of course! I thought you knew about...

Confessions of A Researcher of Little Things

Why did I do it? Why did I spend so many years doing market research on products or services I wasn't really interested in? The answer...

Solidarity – an antidote to poverty?

There has been something of a storm about the Last Whites of the East End show on BBC. Staying clear of the argument about...

Brexit: the muddle between Regression and Progression

Otto Rank pointed out the eternal conflict between progression and regression as throughout life we struggle between merging and separating. Generally, individuating is seen...

Hiding in Language 2: ‘it’s like, y’know’

This brilliant short video isn’t just funny, it makes an important point about the way we speak today. It has become unfashionable to assert...
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Talk for Health Movie

We are excited to share our first video of participants talking about their experience of Talk for Health. The pictures are library stock to...

Storytelling: Fairy Tales on TV

The TV is full of fairy tales. Though these days they are disguised as Reality TV shows. If I watch X Factor and Strictly...

Secure in Heaven – or Hell?

It is six in the morning and IOS wants to update. Do I want to install it now? I am barely awake, but I...
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My Insight Engine

If you have clicked on the video you will have seen examples of order emerging from chaos. You may also have noticed that several...

Insight Explored – For Clients & Buyers

How did insight become such a buzzword, such a ‘Must-Have’ that research departments renamed themselves ‘Insight’ and research managers became Insight Directors? Well, first off,...

A New Course from Roy & Wendy!

I am thrilled to be working with Wendy Gordon again, all those years after we published our book (1988). Our first course is called: The...

Learning from Lego

You're supposed to learn with Lego and I guess I did! I must have noticed this message from Lego back in 1971 and been struck...

I am an Ancestor!

http://bit.ly/ancestorlangmaid I finally made it into the annals of qualitative research. Many thanks John Griffiths. I am very glad to have been part of the...

Recovering Significance

In developing my skills I did thousands of focus groups ranging over any topic you can name. I was repeatedly surprised by how little...

Behavioural Economics Blind Spot

Standard economists think that inner consistency is a cornerstone of human rationality. Behavioral economists think that observed inconsistencies of human action prove the failure of...

What a Pleasure!

I am delighted to find another qualitative researcher who shares my concerns about our current fascination with technology-enabled data collection - and the possibility...

Listen to my Webinar on asking

There has been a debate in the qualitative profession about use of the question ‘why’ in recent times. Commentators have pointed out that answers...

Internet: Make Us or Break Us?

There are basically two views of the likely effects of the internet, one that it will free everyone up to a life of leisure...

Another Naming Assist!

Signal is the new name for Cello Consumer, a group of companies specialising in consumer insight and intelligence. Very proud to have facilitated the...

A Naming Success!

Very proud to have been the designer and facilitator of the naming process from which ITV Encore emerged. Sincere thanks to Elinor and the...

Researching Feelings

Researching feelings Above is a downloadable copy of my article in May 2014's In Brief, the organ of the Association of Qualitative Researchers. Would be...

Psychotherapy talk slides AQR/QRCA conference in Budapest

Download the slides and movies from the Ideas From Psychotherapy talk at this year’s AQR/QRCA conference in Budapest! Only £10! Download link will be sent...

Peer support as effective & cheaper than therapy!

Psychotherapy has proved resistant to collecting evidence on whether it works or not. Exceptions are rare in the field. Most therapists do not collect...

What is Behavioural Economics – Really?

Fundamentally BE is a branch of applied social psychology. Typically experiments are conducted on undergraduate groups in which behaviour is observed under experimental conditions...

Testing Creative Work 2: Reverse Design

Given our growing knowledge of the role and influence of unconscious processes in reactions to advertising and the poverty of our technique for exploring...

Emotional Problems?

Sometimes we need to gather perspectives from a range of psychological and neurological investigators to make sense of the issues we encounter in insight...

Freeze Frame – a technique from Psychodrama

If you caught sight of a spilling glass within reach I have no doubt you would instinctively reach out to prevent it falling. You...

Psychology on a Page 9: Otto Rank

With the previous two posts on Gestalt and Rogers I have started to focus in on the psychologists who have most influence on my...

Psychology on a Page 8 – Gestalt

Which do you see first, the hillside or a face? The core idea of Gestalt psychology is that a whole or ‘gestalt’ is perceptually primary...

Upstairs Downstairs and Your Brain

I am fascinated by a metaphor used by Antonio Damasio in his book Descarte’s Error. It is the idea that the brain is often...

Secrets of Success

In other articles in this blog I have stressed the importance of 'purposeful practice' to success in almost any activity. I have made it...

What is a Qualitative Researcher?

A qualitative researcher is a personologist; someone who has developed abilities in the ‘sciences of persons’. We include cognitive, behavioural, psychodynamic, humanistic and social...

Creative Development Research Techniques

This post is about the personal internal tracks that brands leave in our minds and how to uncover these. I aim to answer this...

Perception Model 5: Seducing the Subconscious

Borrowing from my own model and from Robert Heath’s brilliant book, ‘Seducing the Subconscious’ the latest version of our holistic Perception Model traces two...

Our Inconvenient Truth

Our finished diagram shows all the main elements of psychological work that we talk about in everyday life. Any or all of them can...

Perception Model 4: Adults

We have now reached the stage of the Perception Model that shows all of our developed capacities – at least as far as any...

Perception Model 3: Adolescence

When we reach Adolescence the issue of Identity comes to the fore. Who am I? Who do I want to be? How do I...

Perception Model 2: Childhood

In the 2nd Stage of our model of the route from Perception to Meaning, we look at the dominant elements of perception in our...

Video: Rory Sutherland on Behavioural Economics

This is the complete session from the MRS Brand Research conference, June 9, 2011 featuring Rory Sutherland, Mark Earls and Phil Barden. Enjoy the...

Perception Model 1: Infancy

The first step in the development of our model concerns the state of the psyche in INFANCY, from one to two years. It is...

Earliest Times

In our first step in the model we see an unconscious mind, receiving the world before language or more sophisticated organising elements of consciousness...

How to Create Deep Relationships: Part One

Over the next week or two I am going to publish my qualitative model of how perception and contact within the psyche work. I...

A wee victory in a balloon!

A splendid, if detailed, review of last night's balloon debate at the Independent Consultant Group's event, from Corky Gormley. A lovely result for me,...

Hope

The clip below features the wonderful Robert Reich talking to his students as he finishes their course on ‘Wealth & Poverty’. Reich was Secretary of...

Purposeful Practice

My post on Guru’s was the first in a series on Training and what works/what matters. http://www.langmaidpractice.com/blog/guru-schmuru/ I have now been developing courses and teaching...

Guru – Schmuru

I was flattered and a bit embarrassed to be labelled a ‘qualitiative guru’ in an advert for an event I am speaking at in...

Listening

I have long been convinced that listening is more important than speaking in Insight work! Hardly any of us realise that there are as...

Bad Science?

A big reason for poor advice is poor evidence. There are lots of ways in which evidence can be poor, it can be badly...

Shocking Behaviour

Some thoughts on the ethics of market research and where I stand. This is a mouse in a Skinner Box. These were used in the...

Inequality Hurts Us All

The picture is of Richard Wilkinson, the driving force behind the Spirit Level. The video embedded below gives you access to his (and Kate...

Distorting the Facts

"We have one of the most expensive legal aid systems in the world" according to Justice Secretary Chris Grayling. Having worked for the Ministry...

Psychology on a Page 7 – Carl Rogers

Carl Roger's theory of the self is humanistic and phenomenological. However, in spite of a ‘New Age’ fascination with Rogers, his work is neither...

Online Moderating 4: Exploring products, concepts, copy, advertising…

Like our boots above, new ideas will often seem uncomfortable, unwearable, fascinating or desirable. When you’re testing them, it doesn’t matter too much what form...

The Meaning of Life

A great blog entry from Anna Peters: the point that the digital environment encourages multiple selves is well made. How will we co-ordinate all...

How Advertising Works 5: ‘the English Approach’

On the left of the picture is the portrayal of Hovis bread in advertising. On the right is a picture of the Hovis factory...

Unconscious Influences?

In part this site is about evidence for the influence of the unconscious on everyday life - and here, as you can see from...

Austerity by HM the Queen

Do you recall this, from the Queen's Speech 2012? What a vicious attack on ordinary people this Tory government has unleashed. And it's set...

Co creation: the foundation of reality.

Co creation is more fundamental than you think! It is the process underlying reality. Rather then some new-fangled commercial process for innovation, it goes much deeper...

Psychology of Social Objects

A newspaper is more than a text: it is a social object. Some call this a ‘badge’. Cars act as badges in the same...

Why are Archetypes useful?

In our picture you see Marlboro Man. What does he represent? An archetypal hero, in the sense of a rugged individualist, much like Rambo...

Online Moderating 3: Power of Teams

Hand more of the work over to your community members! One of the biggest difficulties for the online moderators I talk with is sheer volume...

How Advertising Works 4: the hook

Have you got a couple of seconds? Have a look at the pictures above. They, including the sexy one, are all designed to hook...

Technique Tip No. 9: Reaching the Unconscious

Many of us have formed the impression that the unconscious is deep below the surface, invisible, unknowable, out-of-reach - a bit like the huge...

Co Creation in Print

Here is the cover of the 2011 book on Political Marketing in which I am lucky enough to have a chapter, called Co-Creating the...

Art From Within

Suzanne, a participant from our workshops talks about her experience with Art-From-Within and the improvement in her results after Nicky's coaching. This is not a...

Top Tip No. 9: Mapping the Unconscious

In our second look at the unconscious mind for insight workers we think about a human being - full  of vulnerabilities and potentials -...

Set up Art From Within

We have had more memorable insights from this technique than any single other! Here is a short video of Nicky setting up Art-From-Within with...

Mad Myths 3: Brand Laddering

The cartoon here from Tom Fishburne would be simply funny if it did not remind me of so many of my own and other's...

Mad Myths 2: 5-minute ‘warm up’

Did this event really happen? Or is it simply a myth? I'll leave you to track it down at the Imperial War Museum. Turning...

Online Moderating 2: Introductions

How do we get beyond small talk? How can we do this right from the beginning of our dialogues? Accessing the unconscious is easier than...

Mad Myths 4: Brand Refresh

Above is a map of Santa-ish qualities featuring others who 'occupy Santa's Brand Space'. Apparently Hagrid and Henry VIII are close to Santa. This...

Technique Tip 8: Using Archetypes in Groups

Here is a technique for using archetypes to get under the skin of brands, products or services. If I am working with a deep technique...

TechniqueTip 7: working in depth

As a commercial qualitative researcher you might find yourself struggling to make the case for an in-depth approach. At times like these you need...

Psychology at Work 1

"Men meet together for many reasons in the course of business. They need to instruct or persuade each other. They must agree on a...

Technique Tip 10: Using the power of argument

No, I am not suggesting you unleash the kind of mayhem shown in the picture which I hope grabbed your attention. Before you...

Doron Meyassed

I am so proud of my friend Doron! Since he started working with us at Promise in 2004, he has been a wonderful example...

Difference between men and women’s brains…

Thought you might all enjoy this. Lo and behold, men are good at chucking and catching, women are best at hanging out with other...

How Advertising Works 3: Please

The third Miniscript used in advertising is 'Please'. This Miniscript aims to appeal to our need to please others, to our kindness and generosity....

Technique Tip 6: Evaluating in Focus Groups

My tip is: - think clearly about whether you are being asked to evaluate or discover. And then structure your sample and method accordingly....

Difficult Respondents – what to do!

Difficult respondent? It shouldn’t happen. But it does. The reason it happens is due to these things: In the first minutes of the group,...

Self consciousness – the Supreme Controller!

We are very different when gripped by emotion from times when reason dominates. Most of us go to considerable lengths to present a reasonable –...

Co creation in Action Video

The best  film we made summarising the methods and aims of our co-creation process, called Big Talk is here: Big Talks were done by British...

What is the Breakthrough Zone?

It's a micro-culture where  conventional norms don't apply. There are three components to this culture: Settings Relationships Process During the  development of this approach we invented the principles...

Selling Emotional Techniques to Clients

Yesterday I was working with 60 people exploring Action Techniques. To quote Moreno: “Don’t tell me, show me!” At some point in any such session...

The Grit Test!

Want to know how determined you are? How forgiving? How is your work/life satisfaction? How happy are you? These and other tests with your score...

Tears & Fears

If you can accept that many of your choices and decisions are driven from your inner world then it is critical to know the...

‘I don’t know what came over me!’

Most of us have had the experience of being ‘taken over’ by a part of ourselves which we didn’t know was there. We say...

What is Insight – and how to get it! Step 1

What an insight is, at its core, is a thought you’ve never had before. Fresh thoughts aren’t necessarily insights, but insights are fresh thoughts. However,...

How advertising works 1: Be Strong

All commercials attempt to get our attention and then 'hook' some desire or need of their target audience. One of the most common ways...

How advertising works 2: Be Perfect

One of the best  commercials ever made in my opinion was BBC's 'Perfect Day'. Watch it here: Made under the direction of Jane Frost...

Insight & Big Data!

Insight & Big Data What’s in a word? Well lots, actually. Once something is named it leans towards taking on the shape and associations of that...

Making it better for everyone: what’s the one thing we need to change?

Thanks to all the readers of my posts on the Riots and our increasingly severe response to them. There is one thing we can...

Psychology on a Page 6: NLP

The cartoon shows the three Primary Representation Systems from NLP; vision, hearing and feeling. The arrows indicate the direction of eye movements that alert...

Breakthrough Psychology Explained:

The longest of our posts, describing a better path to insight! One trouble with important subjects is that they take a long time to learn....

Technique Tip 7: Coached Self Observation

At a recent research conference, I listened to Phyllis McFarlane, Managing Director of the international market research agency GfK NOP speak of the growing...

Rules of Life for Researchers!

Although I love Mark Twain's delightful advice in the image above, from speaking with more than 100,000 people over the years in settings that...

The Rules of Englishness

A while back, we set out on a weekend's holiday with high hopes. We had no idea that Staycationing (taking a holiday in...

Daring to Disagree with Albert E!

It's sacrilegious to disagree with the great Albert, but here goes... Although we can agree sympathetically with Einstein's thought about the primacy afforded to reason,...

My Talented Friend

My friend Jane McDowell plays the part of a cold-hearted bureaucrat in a short film called 'The Mass of Men.' I mention it because...

Freudian Slip

A Freudian slip is an event that makes the unconscious visible. They are usually language events, verbal slips through which hidden intentions become apparent. They...

Online Moderating 1: a tip for getting below the surface

In many conversations with researchers who are moderating online communities, I have heard stories of data overload and difficulties in getting beneath the surface...

Never really being anywhere, with anyone…

There is huge growth in the phenomenon of never really being anywhere. We are becoming a nation of continuous partial attenders. This little film...

Hiding Inside Grammar

This is another of our Technique Tips for moderators/group facilitators. Very often when a respondent in a group is speaking they will use second or...

Technique Tip 4: learn to be fascinated!

Today's tip is: let yourself be fascinated by what you are investigating! If you are to get the most out of an inquiry or study,...

Technique Tip 3: the discovery group

The key to discovery is letting go. Once you have formed your group or team, you need to set them free on their journey...

Technique Tip 2: arguing in groups

My Tip this week: get your groups arguing. Read on and you'll see why. If you have a set of alternatives to evaluate its likely...

The first co-created product in the UK

Click on image to see video. I think I can confidently say that this was the first market-research sourced co-creation product in the UK. It...

Technique Tip 1: conformity in groups

My tip is:-  think clearly about whether you are being asked to evaluate or discover. And then structure your sample and method accordingly. They...

Technique Mania

Students on my courses are understandably hungry for techniques. They want stuff they can DO to people. If we are ruthlessly honest, there is more...

Mark Earls – the importance of the social

Mark Earl’s excellent talk to the MRS on his new book ‘I’ll have what she’s having’ is now up on the site.  Mark’s perspective...

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Mad Myths 3: Brand Laddering

The cartoon here from Tom Fishburne would be simply funny if it did not remind me of so many of my own and other's...