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I finally made it into the annals of qualitative research. Many thanks John Griffiths. I am very glad to have been part of the great years. Most of what happens nowadays is not qualitative research. It is questionnaires in armchairs, driven by a client’s agenda using technological language that consumers haven’t even heard of let alone use.

 

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As a psychologist, psychotherapist and research practitioner of 40 years, I've had the benefit of the experiences of more than 100,000 people around the world. They've talked about their daily lives, hopes, fears, ambitions and needs. These experiences have helped me to contribute to innovations from Beds in Business and the Fast Track for airlines to television drama and online communities. Specialties:Large groups, facilitation, application of psychological theories to commercial issues