OPINION
Incapability Disease
Reading UK news it’s obvious that our problems in the time of Brexit are escalating. This seems in part down to an...
Psychology of Brexit: 1
This post is from 2016: written a few weeks after that referendum. See how it strikes you today, in September 2020.
Divorce is Painful, Destructive,...
Psychology of Brexit: 4
The Ego and Mechanisms of Defence
Have you noticed that in spite of a 20% devaluation since June, repeated warnings about a slow down &...
PSYCHOLOGY ON A PAGE
Psychology on a Page 12: Behavioural Economics
Behavioural Economics
I have left it too long to write about this new, fashionable school of psychology. I believe its fascination is based upon...
Psychology on a Page 1: Freud
Each of the layers of Freud’s three-part system is derived from different sources.
The Id is the container of biological and species history – embodied...
ABOUT
Insight is the holy grail for any breakthrough – or for trying to make sense of life. This website brings you the best of my discoveries from 50 years seeking insight for both commercial and public organisations. It is free to use in the hope that it will inform and inspire fellow insight–seekers.
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PHENOMENOLOGICAL METHOD
TOP TIPS
Technique Tip 10: Expressing Unmet Needs
I am amazed that we did this work 20 years ago. And in spite of thousands of pages since then in the marketing press...
Testing Creative Work 2: Reverse Design
Given our growing knowledge of the role and influence of unconscious processes in reactions to advertising and the poverty of our technique for exploring...
MAD MYTHS
Populism’s hidden menace
What are the people in this clip actually celebrating?
We now know that it wasn't the beginnings of...
Mad Myth 1 : how many of them actually said that?
Where shall I start? This is one of the most common misunderstandings of qualitative procedures. It tells...
Mad Myths 3: Brand Laddering
The cartoon here from Tom Fishburne would be simply funny if it did not remind me of...