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Breakthrough Psychology Explained:
The longest of our posts, describing a better path to insight! One trouble with important subjects is that they take a long time to learn....
Coached Self Observation
At a recent research conference, I listened to Phyllis McFarlane, Managing Director of the international market research agency GfK NOP speak of the growing...
Rules of Life for Researchers!
Although I love Mark Twain's delightful advice in the image above, from speaking with more than 100,000 people over the years in settings that...TOP TIPS
Technique Tip 8: Using Archetypes in Groups
Here is a technique for using archetypes to get under the skin of brands, products or services. If I am working with a deep technique...
TechniqueTip 7: working in depth
As a commercial qualitative researcher you might find yourself struggling to make the case for an in-depth approach. At times like these you need...
Technique Tip 6: Evaluating in Focus Groups
My tip is: - think clearly about whether you are being asked to evaluate or discover. And then structure your sample and method accordingly....BOOKING
Ideas From Psychotherapy In Market Research
Come and learn how to apply these ideas in qualitative practice. On the 21st February at the Islington Art House there is another one-day...
Consumer Psychology
On 7th March we find out all about consumer psychology? How do influences from the ‘outer’ and ‘inner’ worlds combine to shape choices &...
