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Thursday, September 1, 2016

OPINION

Be Angry and Act. Now!

I was shocked and now, a week since the vote, feel as if I have awakened from a dream. I was one of those...
video

Won’t get Fooled Again…

"Meet the new boss, same as the old boss." wrote Pete Townshend in the Who classic. So how did it come to pass that more...

A bit heartbroken this morning.

I feel shocked and disappointed. My wife is in tears. My family in Scotland all voted remain - as did my beloved home town....

PSYCHOLOGY ON A PAGE

Psychology on a Page 4: Behaviourism

Behaviourism My department of psychology was, in 1967, like many others, in the grip of the influence of Behaviourism (Watson & Skinner) and Learning Theory...

Psychology on a Page 10: Fromm

Treat yourself to a book by this eloquent and deeply human man! His contribution was primarily as a thinker - drawing together political (Marx),...

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Insight is the holy grail for many working in planning, marketing, forecasting – or just trying to make sense of life. This website brings you the best of my learning from 50 years seeking insight for both commercial and public organisations. It is free to use in the hope that it will inform and inspire fellow insight–seekers.

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PHENOMENOLOGICAL METHOD

TOP TIPS

Testing Creative Work 2: Reverse Design

Given our growing knowledge of the role and influence of unconscious processes in reactions to advertising and the poverty of our technique for exploring...

Freeze Frame – a technique from Psychodrama

If you caught sight of a spilling glass within reach I have no doubt you would instinctively reach out to prevent it falling. You...

MAD MYTHS

Mad Myth 1 : how many of them actually said that?

Where shall I start? This is one of the most common misunderstandings of qualitative procedures. It tells...

Mad Myths 3: Brand Laddering

The cartoon here from Tom Fishburne would be simply funny if it did not remind me of...

Mad Myths 2: 5-minute ‘warm up’

Did this event really happen? Or is it simply a myth? I'll leave you to track it...